The Blacks Tarot is Bulgaria’s first tarot deck born from a collaboration between a tarot artist and a digital advertising agency. This exclusive 22-card Major Arcana set reimagines traditional tarot archetypes through the lens of modern branding, agency culture, and the creative process.

Each card serves as a symbolic reflection of the agency’s internal philosophy and strategic evolution. The deck follows the classic arc of the Major Arcana–The Fool’s Journey–reinterpreted as the journey of a creative professional navigating the challenges and breakthroughs of the advertising world. From bold beginnings to moments of doubt, revelation, and transformation, each card embodies a distinct milestone in creative growth.

The visual language of The Blacks Tarot is inspired by the agency’s identity, integrating bold graphics, contemporary symbolism, and dynamic layouts. Traditional tarot motifs are fused with modern aesthetics, creating a deck that is both spiritually resonant and visually striking.

More than a visual object, the deck functions as a creative and strategic tool. It invites users–be they individuals, teams, or clients–to explore their role in the creative ecosystem, to reflect, and to engage in meaningful dialogue. Whether used for introspection, storytelling, or team-building, The Blacks Tarot transforms the archetypal into the actionable and the mystical into the professional.