THE BIG SCAN/M

Year
2022

Collaboration
Pavlina Obretenova

Medium
12 prints on Ri-Dot M100 Clear Matt Rem (each 270 × 130 cm), interactive QR codes

Gallery
Doza Gallery, Sofia, Bulgaria

Photography
Berkan Bekir


THE BIG SCAN/M examines the deeply embedded structures of human categorization–race, gender, age, nationality, culture, religion, social and economic status–and the persistent “us vs. them” mentality that defines how we relate.

But what happens when these identifiers are stripped away in virtual space? Can the metaverse free us from inherited prejudice, or will it become a new arena for digitally engineered division?

The installation presents 12 AI-generated "models" printed on transparent media, each faceless in origin–without identity, civil rights, or biases, yet disturbingly “real.” By scanning the QR codes attached to each model, viewers unlock their “true” faces. In this moment of recognition, a shift occurs: the digital constructs begin to reflect back something deeply personal.

THE BIG SCAN/M invites the audience into a speculative future–Web 3.0–where the promise of becoming “whoever you want” is both liberating and disorienting. Through this immersive act, the work questions whether shedding identity can bring us closer to empathy and inclusion, or simply mask the same old structures of exclusion in new digital skins.